How many times have you heard, “Don’t work harder, work smarter”?
One of the keys to the success of your business is a laser-like understanding of your core customer.
Scott Loring of Cooperative Coaching and Mediation will walk you through his tool, the Business Niche Matrix. In this workshop you will learn the steps to evaluate your current clients in terms of profitability, relationship and growth, to accurately define your business’ core customer and ways to better focus your marketing efforts, increase sales and achieve higher revenue.
Workshop will be Friday, February 26 starting at 9 am. Before 2/18 sign up for the early bird registration for just $20.
This workshop is open to all client based businesses. Participants should have been in business for at least one year and to have a pool of at least ten customers. In preparation of the session, participants will be sent a simple template to complete for use in the workshop.
Scott Loring is a Mediator, Negotiator and Executive Coach. Since 2000, Scott has brought his business development, communication, and team building skills to individuals, families and business teams. Assisting businesses in a variety of stages from long-established companies to start-ups, Scott’s clients include leaders throughout New England in industries including manufacturing, healthcare, design and financial services. With over 20 years of experience in sales and sales management, Scott has particular expertise assisting client-focused businesses.
A continental breakfast will be served at the start of the workshop and is included in the workshop price.
Sponsored by Design Annex with Union Square Main Streets and Graphic Artist Guild/Boston Chapter.
