Altitude, Inc is a product innovation firm whose business is helping their clients to move into the 21st century with creativity and market savvy. What we love about Altitude is that it’s the definition of an interdisciplinary, future-thinking business, working with clients on everything from management to brand identity and product development, using a distinctly design-thinking approach to help businesses grow and prosper. From their Davis Square space, they’ve designed brand identity strategies for large, corporate-client computer server systems as well as children’s play tables and toys. Their clients run the gamut from Mr. Coffee to Bayer, from consumer products to medical devices.
But it’s not just its work that makes Altitude, Inc. a business committed to innovation. Their active philanthropy program reflects a thoughtfulness and a future orientation that embodies Altitude’s approach. They support an organization “at the intersection of education and entrepreneurship” called Sweat Equity Education, which “give[s] students real-world projects that inspire them, igniting their passion for learning and creativity. Students get “a peek under the hood” of how global brands research, develop, produce, and bring to market new products and designs.” By being involved in Sweat Equity, Altitude shows that it’s not just interested in the future of their clients – they care about the future of design innovation and creativity in their community and the economy. Not surprisingly, design thinking and innovation influences Altitude’s approach to sustainability, as they test and track consumption patterns to make the Altitude office more efficient.
This is what we think makes Altitude, Inc. a great example of a inspiring Somerville company. This is no basement-tinkering, don’t-quit-your-day-job design firm. Altitude’s clients are some of the biggest corporations in the country, and their products are changing the way we eat, care for the sick, and enjoy our everyday lives. But there’s a community-mindedness about their work that is authentically Somerville. Their creativity and flexibility embodies why design firms are becoming increasingly important for all fields as they home to grow and innovate. We look forward to watching them continue to shake things up in the future!
